Doing good, beyond the bottle
At 51* Agave Cola every gulp of our drink contributes to a greater cause, thanks to our unwavering commitment to doing good beyond the bottle. Central to this is our Freedom Charter, which serves as the guiding force behind all our Corporate Social Responsibility (CSR) efforts. More than just a policy, it’s a promise to promote fair trade and support ethical practices throughout our supply chain. By partnering directly with suppliers who share our values, we ensure that every ingredient is responsibly sourced, with fair compensation and ethical working conditions for farmers and communities. The Freedom Charter is our roadmap for expanding these fair trade practices and keeping ourselves accountable to these standards. But it doesn’t stop there, through the Freedom Charter, we’re turning our commitments into action across several key areas:
Transparent Giving
We’re dedicating 2.5% of the revenue from every bottle sold to a charity fund. This fund is managed with the utmost transparency and accountability, overseen by a recognised auditing agency. Our CFO ensures that every cent is accounted for, reinforcing our commitment to integrity and building a genuine connection with our customers.
Strategic Partnerships
We’re serious about who we work with, from charities to marketing partners to suppliers. We carefully vet all our collaborators, ensuring they’re doing their bit for the planet, just like us. By partnering with charities that prioritise sustainability and eco-friendly initiatives, we make sure our combined efforts create real impact. It's not just about giving; it's about making sure every step counts towards meaningful change that lasts.