Doing good, beyond the bottle
At 51* Agave Cola everygulp of our drink contributes to a greater cause, thanks to our unwaveringcommitment to doing good beyond the bottle. Central to this is our FreedomCharter, which serves as the guiding force behind all our Corporate SocialResponsibility (CSR) efforts. More than just a policy, it’s a promise topromote fair trade and support ethical practices throughout our supply chain.By partnering directly with suppliers who share our values, we ensure thatevery ingredient is responsibly sourced, with fair compensation and ethicalworking conditions for farmers and communities. The Freedom Charter is ourroadmap for expanding these fair trade practices and keeping ourselvesaccountable to these standards. But it doesn’t stop there, through the FreedomCharter, we’re turning our commitments into action across several key areas:
Our Mission
51* Agave Cola’s mission is to reignite the young generation's love for cola by delivering an all-natural, authentic-tasting drink that seamlessly fits into their lifestyle and aligns with their values. We believe that today's youth deserve more than just a sugary soda; they deserve a cola that speaks to their demand for a healthier soft-drink alternative made by a business with a heart. By embracing natural ingredients and a bold, refreshing flavour, 51* Agave Cola isn’t just another drink—it's a statement of identity, a celebration of individuality, and a nod to the values that define Gen Z. We're not here to follow the trends; we're here to set them, crafting a cola experience that’s as unique and vibrant as the generation we serve.
Our Vision
Our vision is to make 51* Agave Cola a global icon of conscious refreshment, where every glug is a moment of pure indulgence, fostering human interaction and connection in a fast paced world.
We aim to inspire a generation of consumers who value taste, quality, and sustainability.
Meet The Team
Azhar Paul: The Visionary
Our visionary leader is a true disruptor. With a knack for knowing what people really want, he spotted a gap in the market and created 51* Agave Cola. His passion for crafting exceptional beverages and building high-performing teams has been instrumental in bringing our vision to life.
Richard Clark: The Marketing Maestro
Our marketing maestro, brings a wealth of experience in launching iconic brands including Smashed Cider, Whitley Neil, Crabbies Ginger Beer and Pepsi. His proven track record in the drinks industry, coupled with his passion for creating unforgettable consumer experiences, is the driving force behind 51* Agave Cola's brand identity.
Urfan Moughal: The Finance Wizard
He keeps the 51* Agave Cola dream alive. With his keen eye for numbers, he makes sure we can keep delivering that refreshing goodness. He's the financial fuel that powers our mission.
Maurice Newton: The Master Craftsman
Maurice is the magic behind our product. His deep understanding of the beverage industry and his expertise in product development are essential to our success. He's the mastermind behind the perfect blend of flavours that makes 51* Agave Cola so special.